Tuesday, 23 October 2018

Floral dresses and geometric necklaces






Florals, florals, florals!

I love anything floral me. I know they’re springy but they’re just so fun and girlie that it doesn’t actually make sense to STOP feeling that feeling, you know?

Be like the spring, full of life bursting and eager to grow.

Live life like spring, and dress like it too. 🌸 🌺 🌹 

Lookagain have styled the geometric necklace with this cute floral dress, what do you think? Is this a YAY or a NAY?

Love, Emi. xXx

Wednesday, 5 September 2018

It's beginning to look a bit like Christmas with Freemans.com


The Freeman.com gift guide is out now!

We are so lucky to have a pair of our earrings featured in this beautiful gold coloured gifting page. We have spoken in the past about how much we love the brand Ruby Rocks, we have been featured on this page with them.

Shop the  Ruby Rocks & Emi Jewellery styles below:

Thursday, 16 August 2018

The jewellery design process for my Matisse "face" earrings now available from Lookagain.co.uk!

Hello again!

Wow - its been a busy few months and I've literally abandoned the blog, sorry about that!

We've had a few things happening here at Emi HQ that took up a bit more of my time that I had hoped, but now that things are getting back to normal again, it's brought me back to my blog.

So I thought it could be quite fun to show you the design process and what happens when you decide to put pen to paper and create some jewellery.

Now, don't panic, you don't have to be a great artist or even have even completed a course in art + design, all that you need to do is to convey your idea. There are 2 options depending on your business model.

Option 1
If you're a designer maker. This means that you design and then you proceed to make what it is that you have designed. You will have a good idea of the design in your head, its enough that you have a rough sketch and away you go. You're the one thats making your product, you know what it is that you like, so who cares what your sketch is like, right? You just use it as a starting point for your idea.

Option 2
If you're like myself and you work with a factory to produce your jewellery, OK yes its great to have a lovely technical sketch which looks perfect on paper, but is that really necessary? No. You just need to make sure that the factory understands your idea and they know what piece goes where.

Its as simple as that. 

So lets put this into practice.

I sketched the below design out of 2 styles of face earrings. The first was a "dropper" and then second "studs". I did a super quick sketch thats all. I knew that I wanted to have some earrings that were inspired by faces, so going from that idea, I did a simple line drawing and jotted down some measurements. I scanned in the piece of paper and sent it off to the factory.


The factory then took my sketch and they began to re-draw it in illustrator their side. They refined my sketch and added some dimension to it ready to create the next step.



Once its had been created on the computer, a plastic mould was created which would allow the silver to be formed and allow it to take on its shape. From this point, you can also roughly work out if your design is going to work or not. I was really happy with mine.


From that point, the mould is put into production and the earrings are made. The silver is set, and the shape is made creating my face earrings as below. The loops for the earrings were created separately and then added on in a kind of production line along with all the backing tags to finish the design, prepping it ready to be shipped to the warehouse.


These were then sent to myself for approval, and then from that point we have 2 options.

1. If using silver, and the design weighs more than 7.78g then it will need to be hallmarked, if your design weighs under this amount, then it doesn't have to be. (fortunately, these didn't).

Hallmarking comes at an extra cost and strict rules and minimums are in place. Theres a really interesting blog post HERE about Hallmarking in the UK if this is something that you are interested in.

2. If under this weight, then they are just stamped S925 and are completed.

Then the fun stuff happens....the styling!

These earrings were then sent to the Lookagain.co.uk photo studio in the UK to be shot in collaboration with their new SS19 range. Check out the model shot below for both the droppers and the studs.



You can shop the full range of jewellery online at Lookagain.co.uk. The dropper earrings are £28 and the studs are £22.

And thats it! That is how a pair of earrings is made from initial sketch - to production - to styling.

Let me know what you think in the comments and don't forget to tag us @emijewellery over on Instagram


Bye for now!

Love,
Xander

Friday, 15 June 2018

Emi Jewellery LOVES bloggers! If you've got a killa' blogger account, we'd love to hear from you! Are you vegan? Get in touch!

We've been hot on our blogging game this year. In all honesty, it was and still is, a big part of my marketing strategy for the brand.

I took a few years out to concentrate on my concessions with Freemans + Lookagain. I wanted to build up my brand on these channels first before concentrating on my own website and working directly with bloggers.

What I love about working with the girls is their creativity. As a brand owner, I'm pretty easy going. I'll arrange to have something that you personally would:

A: love to wear
B: genuinely feel passionate about writing a piece on that item.

The styling I leave up to you, and its part of the surprise for me! 

Check out some of my favourite customer images which we've received so far this year below. They are pretty outstanding! Thankyou to everyone who I have collaborated with so far and I welcome all new bloggers/influencers into my life.

Are you a blogger? Are you vegan? Please get in touch with me, I'd love to hear from you. Let me know a bit about you, where are you based, the type of jewellery you like and why you think you'd be a great Emi girl!!

I'm always open to new suggestions and collabs...all you have to do is ask!















Thursday, 14 June 2018

What I am loving: Ruby Rocks collar necklaces


Ruby Rocks has never been shy but always bold and brave. As a brand we have tried not to follow trends but to set them in order to stand out from the crowd. We thrive on being creative with our prints and silhouettes and through being fashion forward and adventurous we have great customer feedback and many fans. We love reading all the positive reviews from our customers especially online and from emails about how impressed they are with their new wardrobe additions. We like to promote a joy and zest for life through quirky fashion that’s affordable and most importantly wearable!

Our inspirations... 
Ruby Rocks main inspiration is in making beautiful pieces that bring joy to our customers.
We try to incorporate ethical and fair trade principles in our production and use traditional methods of printing such as hand batiking which gives Ruby Rocks collections an individual look. Classic tailoring is given a modern twist and inspiration is drawn from vintage and folk pieces from around the world mixed with an intuitive grasp of future trends and modern culture.

Ruby Rocks as a brand and on a personal level values and promotes ethical practices in all its endeavours, we have a sense of responsibility and culpability towards all our employees as well as our environment and of course our customers. We are not mass producing throw away items but making to order high quality products in an environment that is pleasant to work in and nurtures creativity, our factory in Bali is a small but efficient family run establishment with which we work very closely.

Not to mention...we've also been nominated for the Drapers Awards "Best short order brand of the year" 2010, 2011, 2012 & 2013 as well as Footwear Finalist for 2012.


Ruby Rocks has always been a brand after my own heart. 

This season, the brand has really upped its A-game. They have produced some of the most amazing, festival worthy collars that I've seen in a long time.

I'm such a sucker for statement jewellery. Anything one piece, bold & chunky I just get drawn to automatically.

Take a look at the collection of collar necklaces which Ruby Rocks have for sale this season below. I found these collars online at freemans.















Tuesday, 5 June 2018

Our new, minimalist, vegan friendly jewellery, mini-giraffe necklace is now online

Minimalist vegan fashion jewellery by Emi


Minimalist vegan fashion jewellery by Emi

Minimalist vegan fashion jewellery by Emi

This little guy was a part of my very first collection that I sold through Freemans.com back in 2015 when my brand, Emi Jewellery, first got launched into the UK High Street. It was part of my Christmas gifting collection. Recently, he’s been getting more and more attention so I’ve decided to re-launch the mini giraffe necklace. My jewellery isn’t necessarily season dependent. I don’t follow trends, I just go with what my heart tells me to do. My heart is telling me: relaunch him! Relaunch him! So that’s what I’ve gone ahead and done. @milliemelissab (Insta) sent me this cute pic of her mini giraffe necklace and I wanted to share with you! I’ll let you know in the next few months when the necklace will be back online at Freemans. I’ve got a meeting booked with their buying team & then the necklace will be scheduled and re-launched. Watch this space! In the meantime, I’ve released a few units early through my website, just click the link to shop direct. It’s on special offer now at £12. I can’t guarantee how much it will be rereleased for, so if you’re interested, snap one up today! Lots of love as always! 🦒 💜

Saturday, 2 June 2018

Emi Jewellery x Raye Zaragoza our SS18 jewellery collaboration in support of the Dakota Access Pipeline


We teamed up with Raye Zaragoza as part of our SS18 collection. Here, Raye wears our Rose Embroidered Collar Necklace.
Why did we reach our to Raye? She is...
"One of the most politically relevant artists in her genre" - Paste Magazine
Raye Zaragoza is an award-winning singer-songwriter & activist whose multinational heritage (Native American (O'odham), Mexican, Taiwanese and Japanese) deeply informs her music. 
Her viral protest song “In The River,” a response to the construction of the Dakota Access Pipeline near the Standing Rock Sioux reservation in North Dakota, garnered half a million views, national media coverage, and a Global Music Award and Honesty Oscar. The song was named the #2 Protest Song by Paste Magazine in 2017, and one of the Top 25 Protest Songs of the 21st Century by WhatCulture.
Tracks from Raye’s debut album Fight For You have been featured on numerous Spotify playlists including ‘Feminist Friday,’ ‘Invisible No More,’ and Cyndi Lauper’s Protest Songs Playlist. Raye has captured hearts around the USA and Europe with her activist anthems, political commentaries, and love songs.
Raye stands up for what she believes in. She speaks out. She doesnt take any bullshit and she's a girl after our own hearts. She holds similar values to our brand and not just that, she's one helluva singer and has something genuine to say.

You can follow Raye on Youtube / Facebook & Instagram.
The Rose Embroidered Collar is online from our website.
Image cred: Terry Bruce Herring

Tuesday, 29 May 2018

Vegan smoothie bowl + vegan jewellery.... a match made in heaven!


How to make
Blend about 1.5 frozen bananas with a little almond milk and some @vegavero_gb all-in-one organic superfood mix.

Top with:
- Desiccated coconut
- Chia seeds
- Flaked almonds
- Pumpkin seeds
- Dried cranberries 

It's so simple to make and packed with all the nutrients that you need to set you up for the day. 

This amazing recipe is from Joanne (plantbased_bean) on Insta. She sent us this amazing picture wearing her PU Metallic Wrap Bracelet.

Emi - Vegan fashion jewellery & accessories


This bracelet is online at Freemans and features an amazing -30% off! Just click the link to shop our full range.

Whats your favourite smoothie bowl to make in the morning? We'd love to hear from you, and your favourite recipes! 

Love, Emi. x

Thursday, 24 May 2018

New brand alert: Linea 35 from Italy. Cruelty free & vegan friendly diffusers for your home

Linea 35 - cruelty free, vegan certified reed diffusers - online at freemans.com

OK - we are just obsessed with this new brand we found from Italy called Linea 35.

Linea 35 is a brand that is 100% Italian. They are based in Varese which is in the Lombardia area (the Northern part) of Italy. 

The range features 8 beautiful scents:

- Mediterranean Citrus Grove
- Bouquet of Iris
- Winter Cotton
- Prickly Pear & Rose
- Water Flower
- Jasmine in Bloom
- Arabian O'ud
- Provencal Sensations

Linea 35 - Vegan Diffuser - Mediterranean Citrus Grove

Linea 35 Vegan Diffuser - Boutique of Iris

Linea 35 Vegan Diffuser - Winter Cotton

Linea 35 Vegan Diffuser - Prickly Pear & Rose

Linea 35 Vegan Diffuser - Water Flower

Linea 35 Vegan Diffuser - Jasmine in Bloom

Linea 35 Vegan Diffuser - Arabian O'ud

Linea 35 Vegan Diffuser - Provencal Sensations

Linea 35 is produced by Maxim SRL. As a company, they use quality Italian essential oils to create their scents. The diffusers themselves come in quite minimalist shape, glass bottles and a small pack of bamboo reeds (tied up with some string) is included in the pack along with a super sweet, poetic card with a description of the scent.

Personally, I think they make just fabulous gifts.

OK - now the important question. How much do they cost? I dont know about you, but being quite price conscious, this is always the first question that I ask. Yes, they are beautiful, and I'm totally buying into the concept, but how much is this going to cost me...

Well, in short, not that much!

Linea 35 is £22 for 250ml bottle, and then it costs just £18 for a 500ml bottle. Linea 35 have a suggested the 250ml bottle will last for around 3 months. The diffuser is 500ml so thats a good 6 months worth of beautiful fragrance for your home for just £3 a month. Thats actually less than a coffee!!

The full range is online over at Freemans and they offer free delivery as well with everything purchased from their site. £3/month. Thats outstanding!!

When comparing the prices with other brands in the market, it seems that Linea 35 is both better in price AND Linea 35 uses better quality ingredients that are from Italy.

My favourite scent by far is Arabian O'ud. Whats yours? Let me know!!

Love,
Xander