Tuesday, 26 February 2019

Rose Gold Necklaces and Geometric Dresses with Lookagin.co.uk

We're well on the way into the summer months and with the new season, comes a new shoot. We've teamed up with Lookagain.co.uk who shot their recent campaign. 

Rose gold accents are such a cute little trend this year. We developed this coil necklace in a beautiful light rose gold colour. It also comes in a pewter, silver and of course gold.

Lookagain.co.uk styled this necklace with a geometric printed dress, wavy hair and of course a cute smile. 

The necklace is online now for just £17 and is delivered direct to you in just a few days.

How would you style it?

We went for a sleeveless vest and bangs as worn here by the ever beautiful, my friend, Vintageena.

You can check out our full range of jewellery online right now.

Tuesday, 23 October 2018

Floral dresses and geometric necklaces

Florals, florals, florals!

I love anything floral me. I know they’re springy but they’re just so fun and girlie that it doesn’t actually make sense to STOP feeling that feeling, you know?

Be like the spring, full of life bursting and eager to grow.

Live life like spring, and dress like it too. 🌸 🌺 🌹 

Lookagain have styled the geometric necklace with this cute floral dress, what do you think? Is this a YAY or a NAY?

Love, Emi. xXx

Wednesday, 5 September 2018

It's beginning to look a bit like Christmas with Freemans.com

The Freeman.com gift guide is out now!

We are so lucky to have a pair of our earrings featured in this beautiful gold coloured gifting page. We have spoken in the past about how much we love the brand Ruby Rocks, we have been featured on this page with them.

Shop the  Ruby Rocks & Emi Jewellery styles below:

Thursday, 16 August 2018

The jewellery design process for my Matisse "face" earrings now available from Lookagain.co.uk!

Hello again!

Wow - its been a busy few months and I've literally abandoned the blog, sorry about that!

We've had a few things happening here at Emi HQ that took up a bit more of my time that I had hoped, but now that things are getting back to normal again, it's brought me back to my blog.

So I thought it could be quite fun to show you the design process and what happens when you decide to put pen to paper and create some jewellery.

Now, don't panic, you don't have to be a great artist or even have even completed a course in art + design, all that you need to do is to convey your idea. There are 2 options depending on your business model.

Option 1
If you're a designer maker. This means that you design and then you proceed to make what it is that you have designed. You will have a good idea of the design in your head, its enough that you have a rough sketch and away you go. You're the one thats making your product, you know what it is that you like, so who cares what your sketch is like, right? You just use it as a starting point for your idea.

Option 2
If you're like myself and you work with a factory to produce your jewellery, OK yes its great to have a lovely technical sketch which looks perfect on paper, but is that really necessary? No. You just need to make sure that the factory understands your idea and they know what piece goes where.

Its as simple as that. 

So lets put this into practice.

I sketched the below design out of 2 styles of face earrings. The first was a "dropper" and then second "studs". I did a super quick sketch thats all. I knew that I wanted to have some earrings that were inspired by faces, so going from that idea, I did a simple line drawing and jotted down some measurements. I scanned in the piece of paper and sent it off to the factory.

The factory then took my sketch and they began to re-draw it in illustrator their side. They refined my sketch and added some dimension to it ready to create the next step.

Once its had been created on the computer, a plastic mould was created which would allow the silver to be formed and allow it to take on its shape. From this point, you can also roughly work out if your design is going to work or not. I was really happy with mine.

From that point, the mould is put into production and the earrings are made. The silver is set, and the shape is made creating my face earrings as below. The loops for the earrings were created separately and then added on in a kind of production line along with all the backing tags to finish the design, prepping it ready to be shipped to the warehouse.

These were then sent to myself for approval, and then from that point we have 2 options.

1. If using silver, and the design weighs more than 7.78g then it will need to be hallmarked, if your design weighs under this amount, then it doesn't have to be. (fortunately, these didn't).

Hallmarking comes at an extra cost and strict rules and minimums are in place. Theres a really interesting blog post HERE about Hallmarking in the UK if this is something that you are interested in.

2. If under this weight, then they are just stamped S925 and are completed.

Then the fun stuff happens....the styling!

These earrings were then sent to the Lookagain.co.uk photo studio in the UK to be shot in collaboration with their new SS19 range. Check out the model shot below for both the droppers and the studs.

You can shop the full range of jewellery online at Lookagain.co.uk. The dropper earrings are £28 and the studs are £22.

And thats it! That is how a pair of earrings is made from initial sketch - to production - to styling.

Let me know what you think in the comments and don't forget to tag us @emijewellery over on Instagram

Bye for now!


Friday, 15 June 2018

Emi Jewellery LOVES bloggers! If you've got a killa' blogger account, we'd love to hear from you! Are you vegan? Get in touch!

We've been hot on our blogging game this year. In all honesty, it was and still is, a big part of my marketing strategy for the brand.

I took a few years out to concentrate on my concessions with Freemans + Lookagain. I wanted to build up my brand on these channels first before concentrating on my own website and working directly with bloggers.

What I love about working with the girls is their creativity. As a brand owner, I'm pretty easy going. I'll arrange to have something that you personally would:

A: love to wear
B: genuinely feel passionate about writing a piece on that item.

The styling I leave up to you, and its part of the surprise for me! 

Check out some of my favourite customer images which we've received so far this year below. They are pretty outstanding! Thankyou to everyone who I have collaborated with so far and I welcome all new bloggers/influencers into my life.

Are you a blogger? Are you vegan? Please get in touch with me, I'd love to hear from you. Let me know a bit about you, where are you based, the type of jewellery you like and why you think you'd be a great Emi girl!!

I'm always open to new suggestions and collabs...all you have to do is ask!

Thursday, 14 June 2018

What I am loving: Ruby Rocks collar necklaces

Ruby Rocks has never been shy but always bold and brave. As a brand we have tried not to follow trends but to set them in order to stand out from the crowd. We thrive on being creative with our prints and silhouettes and through being fashion forward and adventurous we have great customer feedback and many fans. We love reading all the positive reviews from our customers especially online and from emails about how impressed they are with their new wardrobe additions. We like to promote a joy and zest for life through quirky fashion that’s affordable and most importantly wearable!

Our inspirations... 
Ruby Rocks main inspiration is in making beautiful pieces that bring joy to our customers.
We try to incorporate ethical and fair trade principles in our production and use traditional methods of printing such as hand batiking which gives Ruby Rocks collections an individual look. Classic tailoring is given a modern twist and inspiration is drawn from vintage and folk pieces from around the world mixed with an intuitive grasp of future trends and modern culture.

Ruby Rocks as a brand and on a personal level values and promotes ethical practices in all its endeavours, we have a sense of responsibility and culpability towards all our employees as well as our environment and of course our customers. We are not mass producing throw away items but making to order high quality products in an environment that is pleasant to work in and nurtures creativity, our factory in Bali is a small but efficient family run establishment with which we work very closely.

Not to mention...we've also been nominated for the Drapers Awards "Best short order brand of the year" 2010, 2011, 2012 & 2013 as well as Footwear Finalist for 2012.

Ruby Rocks has always been a brand after my own heart. 

This season, the brand has really upped its A-game. They have produced some of the most amazing, festival worthy collars that I've seen in a long time.

I'm such a sucker for statement jewellery. Anything one piece, bold & chunky I just get drawn to automatically.

Take a look at the collection of collar necklaces which Ruby Rocks have for sale this season below. I found these collars online at freemans.

Tuesday, 5 June 2018

Our new, minimalist, vegan friendly jewellery, mini-giraffe necklace is now online

Minimalist vegan fashion jewellery by Emi

Minimalist vegan fashion jewellery by Emi

Minimalist vegan fashion jewellery by Emi

This little guy was a part of my very first collection that I sold through Freemans.com back in 2015 when my brand, Emi Jewellery, first got launched into the UK High Street. It was part of my Christmas gifting collection. Recently, he’s been getting more and more attention so I’ve decided to re-launch the mini giraffe necklace. My jewellery isn’t necessarily season dependent. I don’t follow trends, I just go with what my heart tells me to do. My heart is telling me: relaunch him! Relaunch him! So that’s what I’ve gone ahead and done. @milliemelissab (Insta) sent me this cute pic of her mini giraffe necklace and I wanted to share with you! I’ll let you know in the next few months when the necklace will be back online at Freemans. I’ve got a meeting booked with their buying team & then the necklace will be scheduled and re-launched. Watch this space! In the meantime, I’ve released a few units early through my website, just click the link to shop direct. It’s on special offer now at £12. I can’t guarantee how much it will be rereleased for, so if you’re interested, snap one up today! Lots of love as always! 🦒 💜