Tuesday, 26 February 2019

Rose Gold Necklaces and Geometric Dresses with Lookagin.co.uk


We're well on the way into the summer months and with the new season, comes a new shoot. We've teamed up with Lookagain.co.uk who shot their recent campaign. 

Rose gold accents are such a cute little trend this year. We developed this coil necklace in a beautiful light rose gold colour. It also comes in a pewter, silver and of course gold.

Lookagain.co.uk styled this necklace with a geometric printed dress, wavy hair and of course a cute smile. 

The necklace is online now for just £17 and is delivered direct to you in just a few days.

How would you style it?


We went for a sleeveless vest and bangs as worn here by the ever beautiful, my friend, Vintageena.

You can check out our full range of jewellery online right now.

Tuesday, 23 October 2018

Floral dresses and geometric necklaces






Florals, florals, florals!

I love anything floral me. I know they’re springy but they’re just so fun and girlie that it doesn’t actually make sense to STOP feeling that feeling, you know?

Be like the spring, full of life bursting and eager to grow.

Live life like spring, and dress like it too. 🌸 🌺 🌹 

Lookagain have styled the geometric necklace with this cute floral dress, what do you think? Is this a YAY or a NAY?

Love, Emi. xXx

Wednesday, 5 September 2018

It's beginning to look a bit like Christmas with Freemans.com


The Freeman.com gift guide is out now!

We are so lucky to have a pair of our jewellery featured in this beautiful gold coloured gifting page with Freemans.com. 

Thursday, 16 August 2018

The jewellery design process for my Matisse "face" earrings now available from Lookagain.co.uk!

Hello again!

Wow - its been a busy few months and I've literally abandoned the blog, sorry about that!

We've had a few things happening here at Emi HQ that took up a bit more of my time that I had hoped, but now that things are getting back to normal again, it's brought me back to my blog.

So I thought it could be quite fun to show you the design process and what happens when you decide to put pen to paper and create some jewellery.

Now, don't panic, you don't have to be a great artist or even have even completed a course in art + design, all that you need to do is to convey your idea. There are 2 options depending on your business model.

Option 1
If you're a designer maker. This means that you design and then you proceed to make what it is that you have designed. You will have a good idea of the design in your head, its enough that you have a rough sketch and away you go. You're the one thats making your product, you know what it is that you like, so who cares what your sketch is like, right? You just use it as a starting point for your idea.

Option 2
If you're like myself and you work with a factory to produce your jewellery, OK yes its great to have a lovely technical sketch which looks perfect on paper, but is that really necessary? No. You just need to make sure that the factory understands your idea and they know what piece goes where.

Its as simple as that. 

So lets put this into practice.

I sketched the below design out of 2 styles of face earrings. The first was a "dropper" and then second "studs". I did a super quick sketch thats all. I knew that I wanted to have some earrings that were inspired by faces, so going from that idea, I did a simple line drawing and jotted down some measurements. I scanned in the piece of paper and sent it off to the factory.


The factory then took my sketch and they began to re-draw it in illustrator their side. They refined my sketch and added some dimension to it ready to create the next step.



Once its had been created on the computer, a plastic mould was created which would allow the silver to be formed and allow it to take on its shape. From this point, you can also roughly work out if your design is going to work or not. I was really happy with mine.


From that point, the mould is put into production and the earrings are made. The silver is set, and the shape is made creating my face earrings as below. The loops for the earrings were created separately and then added on in a kind of production line along with all the backing tags to finish the design, prepping it ready to be shipped to the warehouse.


These were then sent to myself for approval, and then from that point we have 2 options.

1. If using silver, and the design weighs more than 7.78g then it will need to be hallmarked, if your design weighs under this amount, then it doesn't have to be. (fortunately, these didn't).

Hallmarking comes at an extra cost and strict rules and minimums are in place. Theres a really interesting blog post HERE about Hallmarking in the UK if this is something that you are interested in.

2. If under this weight, then they are just stamped S925 and are completed.

Then the fun stuff happens....the styling!

These earrings were then sent to the Lookagain.co.uk photo studio in the UK to be shot in collaboration with their new SS19 range. Check out the model shot below for both the droppers and the studs.



You can shop the full range of jewellery online at Lookagain.co.uk. The dropper earrings are £28 and the studs are £22.

And thats it! That is how a pair of earrings is made from initial sketch - to production - to styling.

Let me know what you think in the comments and don't forget to tag us @emijewellery over on Instagram. 


Bye for now!

Love,
Xander

Friday, 15 June 2018

Emi Jewellery LOVES bloggers! If you've got a killa' blogger account, we'd love to hear from you! Are you vegan? Get in touch!

We've been hot on our blogging game this year. In all honesty, it was and still is, a big part of my marketing strategy for the brand.

I took a few years out to concentrate on my concessions with Freemans + Lookagain. I wanted to build up my brand on these channels first before concentrating on my own website and working directly with bloggers.

What I love about working with the girls is their creativity. As a brand owner, I'm pretty easy going. I'll arrange to have something that you personally would:

A: love to wear
B: genuinely feel passionate about writing a piece on that item.

The styling I leave up to you, and its part of the surprise for me! 

Check out some of my favourite customer images which we've received so far this year below. They are pretty outstanding! Thankyou to everyone who I have collaborated with so far and I welcome all new bloggers/influencers into my life.

Are you a blogger? Are you vegan? Please get in touch with me, I'd love to hear from you. Let me know a bit about you, where are you based, the type of jewellery you like and why you think you'd be a great Emi girl!!

I'm always open to new suggestions and collabs...all you have to do is ask!















Tuesday, 5 June 2018

Our new, minimalist, vegan friendly jewellery, mini-giraffe necklace is now online

Minimalist vegan fashion jewellery by Emi


Minimalist vegan fashion jewellery by Emi

Minimalist vegan fashion jewellery by Emi

This little guy was a part of my very first collection that I sold through Freemans.com back in 2015 when my brand, Emi Jewellery, first got launched into the UK High Street. It was part of my Christmas gifting collection. Recently, he’s been getting more and more attention so I’ve decided to re-launch the mini giraffe necklace. My jewellery isn’t necessarily season dependent. I don’t follow trends, I just go with what my heart tells me to do. My heart is telling me: relaunch him! Relaunch him! So that’s what I’ve gone ahead and done. @milliemelissab (Insta) sent me this cute pic of her mini giraffe necklace and I wanted to share with you! I’ll let you know in the next few months when the necklace will be back online at Freemans. I’ve got a meeting booked with their buying team & then the necklace will be scheduled and re-launched. Watch this space! In the meantime, I’ve released a few units early through my website, just click the link to shop direct. It’s on special offer now at £12. I can’t guarantee how much it will be rereleased for, so if you’re interested, snap one up today! Lots of love as always! 🦒 💜

Saturday, 2 June 2018

Emi Jewellery x Raye Zaragoza our SS18 jewellery collaboration in support of the Dakota Access Pipeline


We teamed up with Raye Zaragoza as part of our SS18 collection. Here, Raye wears our Rose Embroidered Collar Necklace.
Why did we reach our to Raye? She is...
"One of the most politically relevant artists in her genre" - Paste Magazine
Raye Zaragoza is an award-winning singer-songwriter & activist whose multinational heritage (Native American (O'odham), Mexican, Taiwanese and Japanese) deeply informs her music. 
Her viral protest song “In The River,” a response to the construction of the Dakota Access Pipeline near the Standing Rock Sioux reservation in North Dakota, garnered half a million views, national media coverage, and a Global Music Award and Honesty Oscar. The song was named the #2 Protest Song by Paste Magazine in 2017, and one of the Top 25 Protest Songs of the 21st Century by WhatCulture.
Tracks from Raye’s debut album Fight For You have been featured on numerous Spotify playlists including ‘Feminist Friday,’ ‘Invisible No More,’ and Cyndi Lauper’s Protest Songs Playlist. Raye has captured hearts around the USA and Europe with her activist anthems, political commentaries, and love songs.
Raye stands up for what she believes in. She speaks out. She doesnt take any bullshit and she's a girl after our own hearts. She holds similar values to our brand and not just that, she's one helluva singer and has something genuine to say.

You can follow Raye on Youtube / Facebook & Instagram.
The Rose Embroidered Collar is online from our website.
Image cred: Terry Bruce Herring