Saturday, 7 January 2012

SS12 jewellery inspiration - Olivia Mancini

Have you ever wondered where buyers/designers get their ideas from in the world of fashion?

Well, at Emi we are VERY much inspired by music and the world around us. I have been following a little unknown band called Olivia Mancini & the Mates and I came across a song called Graphology. Its beautiful.

The video features a little wooden house, shot frame by frame from quirky little characters in it doing really obscure things. Its quirky and really kinda cool.



Note the little wooden chairs, the quirky pictures and vintage theme to the video. Some of the pieces she has inspired are:

The Silver Owl Knuckle Duster Ring

The Swallow Ring


What I love about her, is that she is just a girl with a guitar singing her heart out. No pyro-technics, no nonsense, just raw talent. She's amazing. You can check out here video to Graphology here.


A little bit about Olivia:

When Olivia Mancini was a little girl in Washington, DC, she dreamed of being a rock and roll star. If not a rock and roll star, at least she would like to play in a rock and roll band. "Drum set" and "electric guitar" topped her Christmas list for years, but never appeared under the tree. With the necessary implements out of reach, Olivia concentrated on classical music, playing French horn in orchestras and bands. Then, one fortuitous day, Olivia crashed her mother’s car and was grounded indefinitely. But before the shackles were securely in place, she purchased her first guitar and spent the long hours of imprisonment rocking out. It was, oddly enough, a very liberating experience.

HAHA - what I like about her is that she does seem real, and really grounded...if not a little dippy, just like myself!!! I predict big things for Olivia and her band. She is definitely one inspirational girl!

I just hope she continues to play her beautiful music, and continues being true to herself.

Lots of love!

Xander. x x x

Sunday, 1 January 2012

Happy new year!

Well, last night was amazing!

Since moving to Manchester, I thought I would end up living right in the city centre - well, i couldn't have been further from the truth! I final settled in a small little village about 15miles away from Rochdale. I will admit, settling here was a bit daunting when I first came, but you know what after last night, I can honestly see now the community spirit and I have never felt more at home.

The atmosphere was amazing and the people are really friendly. I don't know why, but they all seemed to love me - and the fact I have a strong welsh accent seemed to help! haha.

So, today sunday 1st January i sit in the house feeling a sense of belonging and i can honestly say how happy I am.

You might have noticed over the past few days the site is having a mini-identity crisis! not to fret, I am re-establishing Emi's identity. I had realised that i had stripped away all of her identity - so that the product didn't match the site. silly i know, but i had tweaked, and tweaked and it all had gone.

Bear with us, you can still browse the sale section and take a preview of what SS12 has to offer.




My favourite piece (all ready) is the 5 owl knuckle duster ring set. These will be available from mid-jan onwards. bear with us, and stay tuned for a new site...with a brand new jewellery collection!!

love Xander. x

Friday, 30 December 2011

The final post of 2011






Well, this year has certainly been a different one.

Not very many people know about this, but this time last year I was in hospital suffering from meningitis. I went in on Christmas eve and came out the day after boxing day. Right about this point one year ago I was hooked up to a drip, having loads of medication pumped into me.

Emi has come a long way in 2011. One of the highlights was the first 2 collections of my clothing line. I can honestly say how happy I was with the garments, but like some things, I can look back now and say that some things are just not meant to last. Sadly, the factory we were using closed down which meant the instant cease of the fashion line. I am really sad, but you know what I did feel that Emi had lost her way a bit...so now we are coming back with an amazing SS12 jewellery line!

Some of my favourite moments from the year have been when I started working for the new fashion brand MeeMee. After working at a famous Sports brand head office - and really fitting in well, its nice to be accepted into a new role with open arms.

My partner and I and going very strong, and I cannot be happier! We had a beautiful Christmas together and everything has worked out well.

So, whats next for Emi?

You may have noticed over the past few weeks that the site has been changing pretty much day, by day. I am currently in the process of creating a new brand logo with a major over-haul of the website. I think I got way to into clearing down the site, and i stripped back all of Emi's identity.

The new jewellery line is looking great. Delivery is estimated for the 2nd week of january. 10 preview lines have already been uploaded to the site - have a look?

The entire range is to be expanded and we are focussing on what we originally had planned - quirky, bohemian inspired jewellery!

Thanks for reading, happy new year!

Xander. x

Thursday, 29 December 2011

A bit of old fashioned charm


I had to take the day off work today, I thin I've gotten one of those winter colds. Feeling sorry for myself, and with it p-ing down outside I couldn't face going to the local shop to buy my bf a birthday card...so - tray, biro, paper, scissors, paintbrushes, glue and probably a few other things I have forgotten about I decided to make Steven a birthday card for his 29th birthday tomorrow.

What d'ya think? Its drawn on recycled paper using an old biro I found. I kinda like it, its just like days gone by...

Happy birthday Steven!

I love you.

Xander. x

Tuesday, 27 December 2011

First look at SS12






An exclusive preview of what we have landing in-store & online from mid-january onwards...

Sunday, 18 December 2011

Designing the new brand logo...

Well, I know we have been quiet recently but we have been very busy behind the scenes!!

our new homepage has now launched and we are now working very hard on the new SS12 collection.

Stay tuned for Facebook freebies, and more goss about the brand!

Love Team Emi. x x x