Based on what we learnt, we teamed up with fashion blogger Vintageena (who, as luck would have it, lives just a few towns away from us here in the Swiss offices!). She came over to spend the day with me and discuss the direction on the label. Taking note of her unreal sense and style, I obviously listened to what she had to say.
The first collection that we shot together has just launched over at Freemans and is also available online at Silkfred.
With prices from just £15 and that includes: free standard delivery they are just too good to miss.
I'm really happy with how this collaboration turned out and I'm looking forward to a brighter, more positive future working together.
Check out the styles below,
Love,
Xander
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