Festival fashion inspiration with Alexa Chung.

Ever wanted how to look effortlessly chic while knee high in mud at your favourite festival?

Take some style advice from Alexa Chung who really does show us how it's done properly. Straighteners in one hand...a PET recycled cup filled with red wine in the other.

Bring on the music!

New styles added to our UniQue range

Collar style necklaces are all the rage this year, so we've brought you our sin on this awesome design.

This stainless steel.

Think lazer cut.

Think one piece.

And you get our UniQue collar necklaces.

H&M to collaborate with avant-garde Belgian label Maison Martin Margiela

Maison Martin Margiela has confirmed that it will be the next designer brand to collaborate with H&M, launching a collection worldwide on November 15.

The Paris-based label, whose elusive Belgian founder left the company in 2009, is much revered in the fashion industry for its avant-garde aesthetic.

And though it does not share the same megabrand status as past H&M collaborators Versace and Jimmy Choo, a cut-price range is likely to enjoy the same kind of success if the excitement surrounding the announcement is any indication.

Margareta van den Bosch, Creative Advisor at H&M, said: 'Maison  Martin Margiela is one of the most important and influential fashion houses of the past three decades.

 

'I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces. This collaboration will be a great and memorable fashion moment.'

The industry is already abuzz with the prospect of the chance to buy Margiela at H&M prices.

First reported in WWD, it was quickly picked up a number of other fashion news outlets. Grazia Daily wrote: 'We're impressed to see the Swedish high-street chain mixing it up by going down the avant-garde route.'

And Racked commented that the collaborators could be a good fit, because 'the disposable nature of H&M clothing actually kind of lends itself to quirky pieces that are fun to dress up in once or twice but aren't going to make up the bulk of your wardrobe.'

But some fashion insiders argue that a mass-produced line is the antithesis of everything Margiela stands for, and that his style signature may not translate well on a budget.

'Teaming with H&M shows they want to raise public awareness to the house, and that’s a big step for the label'

NYMag.com wrote: 'Deconstructed designs can look amazing when they're well-made from high-quality fabrics, but when they're not, they can just look, well, shoddy.'

Gabriele Hackworthy, fashion director at Harper's Bazaar UK, believes that a large-scale collaboration would be a major departure for the Margiela label.

'It is a surprising collaboration,' she said. 'Historically, Margiela has cultivated a mythic quality to their brand. They’ve never advertised or aspired to communicate in a mass-market way.

'Mr Margiela had always remained elusive. Teaming with H&M shows they want to raise public awareness to the house, and that’s a big step for the label.

REBLOGGED FROM: www.thedailymail.com

New styles now online!

Fashion revolutions - The Mini Skirt

Why was the mini skirt seen to be one of the most enduring and controversial icons of the era despite its ancient existence? Stylised by Welsh fashion designer Mary Quant during the mid 60’s the skirt provoked political and cultural discussion. It brought women empowerment, independence and a desire to please, along with the attention to what had been hidden years before—a woman’s legs.

Previous to the 1960’s no specific clothes were produced for young adults, rather one was expected to dress like their mother. However, youth protests and demands for individual expression revealed that young adults were gaining a self-conscious awareness of themselves as a distinct and unified group (Cawthorne 1999). During the growth of feminism young girls were seen to be more independent; their views on politics differed from that of their parents and a dramatic increase in women attending universities and entering the workforce appeared. This demonstrating the youths attempts for independence through their rebellious attitudes.

   

Although initially being designed by Quant, the miniskirt was further developed by André Courrèges, a French designer who saw the skirt go international. He altered hemlines to make the skirt look sophisticated and mature allowing them to be accepted into French haute couture. Debates between Quant and Courrèges were common yet Mary believed “It wasn’t me or Courrèges who invented the miniskirt anyway—it was the girls in the street who did it.” Both accepted the social changes and saw the skirt to be a turning point in fashion for youths.

Reblogged from: 
http://diornoir.blogspot.co.uk/


Love Emi. xXx

Anna Della Russo jewellery collection at H&M!

Anna Dello Russo to design an over-the-top accessories collection for H&M

H&M is proud to announce a special collaboration with fashion icon and legendary Fashion Director Anna Dello Russo. An idol of the blogosphere whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally through the web, Anna Dello Russo proved her unique sense of style creating a special collection of accessories for H&M. Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation. Available from October 4, 2012, at the peak of the global fashion weeks tour, in around 140 stores worldwide and online. The collection features jewelry, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.

“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.

“It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration” says Margareta van den Bosch, Creative Advisor at H&M.

Famously described by photographer Helmut Newton as a “fashion maniac”, Anna Dello Russo is one of contemporary fashion’s driving forces. An unparalleled eye, she has shaped the way we see fashion today through her groundbreaking work at Vogue Italia, where she served as a Fashion Editor for over twelve years working with photographers such as Helmut Newton, Michel Comte, Walter Chin, and later as the Editor in Chief of L’Uomo Vogue. Currently holding the role of Fashion Director at Large and creative consultant at Vogue Japan, Dello Russo is a darling of the fashion bloggers, whom she likes to please with extravagant get-ups, and countless changes of outfits, during the world’s fashion weeks.


Information about Anna Dello Russo: www.annadellorusso.com

New jewellery at Amoreee Boutique!

With the new season comes a brand new collection!

Head on over to Amoreee Boutique where our new styles have landed! Can't wait to see, check out some below.